WYVIWYG - What you value is what you get

“What you value is what you get” looks at the unexpected results of emphasizing traditional software deliverables and organizational structures. In this presentation, we will focus on undifferentiated work, how to recognize it and how to motivate your organization to focus instead on differentiated work. No one knows your customers better than you, why have your teams build custom infrastructure or software frameworks instead of adding business value?

It turns out, what executive leadership values and more importantly what you reward and recognize, may encourage your teams to focus on undifferentiated work. During this presentation we’ll talk about how to spot undifferentiated work, questions to ask your teams to get to the heart of what they are doing and how to value, encourage and reward work that will truly set you apart from your competition.

About Chris Maki

Chris is the founder and Chief Architect of Rip City Software, a company dedicated to Java Microservices and building systems in AWS. He has more than 20 years of experience creating web scale enterprise systems. Throughout his career, Chris has been a user group leader, speaker, and author. He's passionate about inclusive leadership, empowering teams, focusing on differentiated work and streamlining the development, testing and deployment process.

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