What I Learned ​ From My Shuttle Drivers

Over the last decade, our profession has adjusted to the business's drive to enhance collaboration and adopt a more customer-centric focus. In response, we've implemented agile frameworks and redesigned our applications to utilize machine learning to provide a more customized experience. As a result, we've decreased our “Time to Market” and our “Time to Point of Sale”.

But if you feel there's still something missing, you're not alone.

​While traveling to and from the airport for ArchConf 2021, I was reminded of some vital practices by my shuttle drivers. Their behavior opened my eyes to what was missing from my professional approach. As Brené Brown said, “Authenticity is the daily practice of letting go of who we think we're supposed to be and embracing who we are.” ​

Join me as a share what I've learned during those hours of travel, and how it has redefined my strategy with the business and the customer experience.


About David Sietz

David Sietz is a solutions architect at International Association of Privacy Professionals with more than 25 years of hands-on experience. Starting his IT career in Munich Germany, his professional history as a data architect, system designer, and adult educator, instilled in him a sense of IT with the business customer in mind.

David's specialty is architecting, designing, and constructing of viable solutions that are properly engineered for their purpose and longevity. His breadth of knowledge of data management, microservice architecture, and building cloud platforms allows him to bridge disciplines and provide MVP solutions.

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