Effective Leadership - The Six Principles of Persuasion

Whether you want to effect culture change in your organization, lead the transition toward a new technology, or simply get more out of your team; you must first understand that having a “good idea” is simply the beginning. An idea must be communicated; a case must be made. Communicating that case well is as important, if not more so, than the strength of the idea itself.

You will learn 6 principles to make an optimal case and dramatically increase the odds that the other person will say “Yes” to your requests and suggestions, along with several strategies to build consensus within your teams. As a professional mentalist, Michael has been a student of psychology, human behavior and the principles of influence for nearly two decades. There are universal principles of influence that are necessary to both understand and leverage if you want to be more effective leader of change in your organization.


About Michael Carducci

Michael Carducci is a seasoned IT professional with over 25 years of experience, an author, and an internationally recognized speaker, blending expertise in software architecture with the artistry of magic and mentalism. His upcoming book, “Mastering Software Architecture,” reflects his deep understanding of the multifaceted challenges of building resilient, effective software systems and high-performing teams. Michael's career spans roles from individual contributor to CTO, with a particular focus on strategic enterprise architecture and digital transformation.

As a magician and mentalist, Michael has captivated audiences in dozens of countries, applying the same creativity and problem-solving skills that define his technology career. He excels in transforming complex technical concepts into engaging narratives, making him a sought-after speaker, trainer, and emcee for internal and tech events worldwide.

In his consulting work, Michael adopts a holistic approach to software architecture, ensuring alignment with business strategy and operational realities. He empowers teams, bridges tactical and strategic objectives, and guides organizations through transformative changes, always aiming to create sustainable, adaptable solutions.

Michael's unique blend of technical acumen and performative talent makes him an unparalleled force in both the tech and entertainment industries, driven by a passion for continuous learning and a commitment to excellence.

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