Relating Business Model, Product Features, and Fitness Functions
Wednesday, 5:00 PM EST
Architecture too often floats free of the business model that funds it, producing technically coherent systems that fail to deliver the outcomes that actually matter. This talk builds a full, traceable chain from business model canvas — how the organisation creates and captures value — through product feature decisions, down to the fitness functions and quality attributes that determine whether the system can actually support those features at scale. Using BTABoK's Business Model and Product & Project concepts as the foundation, the session demonstrates how each layer constrains and informs the next: a subscription revenue model demands very different availability and onboarding characteristics than a transactional one, and those differences must propagate into explicit architectural decisions, not just intuition.
Attendees get a hands-on framework for doing this analysis on their own products, making the invisible architecture of their business model visible and actionable.
About Paul Preiss
Paul Preiss is the CEO and Founder of the Iasa, one of the largest Enterprise and IT architect associations in the world. Through his time at Iasa, Paul has taken the association from a single user group in Austin Tx to an international organization with chapters in over 25 countries. Paul's vision is a unified architecture profession with effective education, credentials and ethics which fully supports corporate strategy and delivery. He is a tireless advocate for the field and speaks on topics ranging form architecture ethics to best the best setup and structure for architecture teams. Paul has spoken at hundreds of events as well as held conferences and training for architects all over the world. He is an expert software and enterprise architect in practice and continues to work with companies on optimizing their technology strategy.
Prior to developing Iasa, Paul was the chief architect for Dell Pan Asia where he helped to integrate the technology strategy across 14 countries. He also served as the chief architect for the Sears point of sale replacement in North America consisting of 2000 stores and thousands of suppliers as well as the chief architect for a digital asset management firm, Ancept.
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