Effective Leadership - The Six Principles of Persuasion
Whether you want to effect culture change in your organization, lead the transition toward a new technology, or simply get more out of your team; you must first understand that having a “good idea” is simply the beginning. An idea must be communicated; a case must be made. Communicating that case well is as important, if not more so, than the strength of the idea itself.
You will learn 6 principles to make an optimal case and dramatically increase the odds that the other person will say “Yes” to your requests and suggestions, along with several strategies to build consensus within your teams. As a professional mentalist, Michael has been a student of psychology, human behavior and the principles of influence for nearly two decades. There are universal principles of influence that are necessary to both understand and leverage if you want to be more effective leader of change in your organization.
Zero fluff.