Ego Driven Development - A Cautionary Tale

Name: ArchConf
Start: 2017-12-11T08:00-0500
End: 2017-12-14T17:00-0500
Location: Opal Sands Resort

Michael Carducci

SOFTWARE ARCHITECT & MAGICIAN

01 / ABOUT THIS SESSION

Think back over your career as a software developer. How many great–and I mean truly great–software developers have you worked with? The chances are you can count them on one hand? Developers with 20-30 years experience can rarely name more than two or three. What does it take to be considered truly great? Michael can certainly tell you what NOT to do… from cold, bitter experience.

Ego Driven Development is a humorous and brutally honest look at a career spanning nearly two decades. We dive into war stories, train wrecks and so many misguided attempts at greatness. There is a path to becoming a truly great software engineer, but it's not always where we first look.

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02 / SESSION DETAILS

FORMAT

60-minute session

ROOM

OPAL SAND/SEA

03 / MORE FROM MICHAEL CARDUCCI

01 Fully Optimize Your Memory → 02 Productivity for the hopelessly disorganized → 03 The Art of the Impossible →

YOUR SPEAKER

Michael Carducci

SOFTWARE ARCHITECT & MAGICIAN

Michael Carducci spent years learning to see things as they actually are; first as a magician, then as a software architect, now as both simultaneously. And somehow that’s not even the whole story.

He’s the author of Mastering Software Architecture (Apress, 2025) and is currently writing The Semantic Layer. He has spent over 25 years following interesting problems; through roles from individual contributor to CTO and back again, across industries and continents.

As a speaker, he applies the same toolkit he uses in close-up magic: attention, misdirection, timing, storytelling, and the instinct to take the long way around when that’s where the truth lives. Audiences at hundreds of conferences across four continents have described his talks as the kind that change how you think about a problem rather than just what you know about it.

He also makes YouTube videos about technology and curiosity with his wife Kate, because some ideas are too important (or too interesting!) to leave only in conference rooms.

MORE ABOUT MICHAEL →

All signal.
Zero fluff.

DECEMBER 11 - 14, 2017 · OPAL SANDS RESORT · CLEARWATER, FL